Sut Jhally, is a professor in the Communication Department at UMass, Amherst. His interests include advertising and consumer culture, and the intersection of ideology, consciousness, and politics. He is the founder of the Media Education Foundation (mediaed.org) and speaks about how it came to be, Professor Dallas Smythe, his influence on himself as a graduate student and the political economy of communications, the blindspots of Marxist analysis, and the commodification of the audience in the reproduction of capital in monopoly capitalist consumer culture, now globalized through neoliberalism.
He tells, for the first time publicly, how MTV unintentionally provided the means to launch MEF and how academic independence required him to make the choice to do so.
Union for Democratic Communications http://www.democraticcommunications.org/
Sut Jhally is the 2018 recipient of the Dallas Smythe Award. Presentation of the award runs to 00:03:30.
Smythe speaking on the commodification of the audience and the work extracted from watching. CMNS 130 Lecture (11:40) https://www.youtube.com/watch?v=avCZGQK8WzI
![<?php echo $config['site_title']; ?>](/static/images/rp-navimg.gif)
![Support the <?php echo $config['site_title']; ?>](/static/images/support.png)
