Shoshana Zuboff is the author of The Age of Surveillance Capitalism. She reveals a world in which technology users are the raw material for new procedures of manufacturing and sales that define an entirely new economic order: a surveillance economy.
Naomi Klein, author of This Changes Everything wrote: âFrom the very first page I was consumed with an overwhelming imperative: everyone needs to read this book as an act of digital self defense.â
Robert Reich, author of Saving Capitalism for the Many, Not the Few wrote: Shoshana Zuboffâs ⦠âsweeping analysis demonstrates the unprecedented challenge to human autonomy, social solidarity, and democracy by this rogue (surveillance) capitalism.â
In the late 1990s TUC Radioâs studio was still located in the northeastern Mission industrial zone in San Francisco. Around me the dot com boom - beginning in 1995 - brought internet based companies from Silicon Valley to the neighborhood - pricing out the spanish speaking communities. Then, as I had found a new home for TUC Radio the dot com bubble burst in 2001. The new internet based companies had not yet learned how to make money with the many free services they were offering.
But those who did survive, the Googles and FaceBooks etc. soon found out how to make money out of surveillance of the users and showed unprecedented rates of profit. Shoshana Zuboff begins her talk in Berlin, on November 6, 2019, by describing how it was done.
Shoshana Zuboff is Professor Emerita at Harvard Business School.
Alexander von Humboldt Institute for Internet and Society
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