We talk with Shel Horowitz about his new book, GRASS-ROOTS MARKETING FOR AUTHORS AND PUBLISHERS. We also talk with Michael Shuman about SMALL-MART REVOLUTION: How Local Businesses are Beating the Local Competition.
theme: Dave Brubeck, "Cassandra"
Grassroots marketing maven Shel Horowitz has just released his second book on the subject: GRASS-ROOTS MARKETING FOR AUTHORS AND PUBLISHERS. We talk with Horowitz about this indispensable guide for getting the word out about your book or booklist. Also, can locally-owned businesses compete with giant corporations on profitability, price, wages and social responsibility? Yes, says Michael Shuman. His second book, SMALL-MART REVOLUTION follows in the footsteps of his first, GOING LOCAL: Creating Self-Reliant Communities in a Global Age. He is also founder of BALLE: Business Alliance for Local Living Economies.
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